When Hilar Health needed a website that not only informed but performed, I transformed their minimal homepage into a robust, SEO-optimized powerhouse. Starting with just 49 words, the project expanded to include engaging, detailed content across all pages, designed to rank and resonate.
Key achievements include:
- Comprehensive Content Creation: Developed 1,617 words for the homepage and expanded other pages, providing clear, user-focused explanations of their services.
- SEO Strategy with FAQs: Incorporated long-tail keywords and strategic FAQs to enhance search visibility while addressing patient concerns directly, increasing relevance and engagement.
- Tailored Tone and Voice: Balanced a professional tone with approachability, aligning with Hilar Health’s boutique primary care model in El Segundo, CA.
- Localized Optimization: Positioned Hilar Health as the go-to provider in their community, targeting specific searches like “Primary Care in El Segundo.”
The Results?
A website that reflects Hilar Health’s commitment to quality care while ranking high for relevant search terms. This project showcases the power of detailed, strategic content to drive both traffic and trust.
