The CDC’s impactful digital campaigns addressed critical health topics such as smoking cessation. Designed for social media, these campaigns featured concise, actionable copy tailored to resonate with both English- and Spanish-speaking audiences, ensuring cultural and linguistic relevance across all materials.
Key Contributions
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- Bilingual Copy Development: Translated and adapted copy into formal, culturally relevant Spanish, maintaining the message’s intent, tone, and emotional impact.
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- Character-Conscious Messaging: Delivered concise, impactful text optimized for social media, effectively addressing the challenge of conveying information in Spanish, which often requires more words than English.
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- Actionable Calls-to-Action: Focused on driving behavior change through compelling CTAs, connecting audiences to vital resources like 1-800-QUIT-NOW and CDC.gov/quit.
- Tailored Content for Diverse Audiences: Ensured every message was inclusive, relatable, and actionable, addressing the needs of both English and Spanish-speaking communities.
This work highlights my ability to deliver bilingual copy that bridges language gaps, drives engagement, and supports meaningful public health outcomes.
Image Copy: Smoking increases your risk for cancer almost anywhere in your body.
Post Copy
Facebook: Stop smoking to reduce your risk of cancer throughout your body. To learn how you can quit, visit CDC.gov/quit. #WorldCancerDay
X (formerly Twitter): Stop smoking to reduce your risk of cancer throughout your body. To learn how you can quit, visit CDC.gov/quit. #WorldCancerDay
Image Copy: Fumar aumenta tu riesgo de tener cáncer en casi cualquier parte del cuerpo.
Post Copy
Facebook: Deja de fumar para reducir tu riesgo de cáncer en todo el cuerpo. Para aprender cómo puedes dejar de fumar, visita CDC.gov/dejar. #DíaMundialContraElCáncer
X (formerly Twitter): Deja de fumar para reducir tu riesgo de cáncer en todo el cuerpo. Para aprender cómo puedes dejar de fumar, visita CDC.gov/dejar. #DíaMundialContraElCáncer
Image Copy: Smoking increases your risk for cancer, including cervical cancer.
CTA: You can quit smoking. For free help: 1-800-QUIT-NOW.
Post Copy
Facebook: Smoking can cause cancer anywhere in the body, including the cervix. This #CervicalCancerAwarenessMonth, quit smoking to reduce your risk. Visit CDC.gov/quit for resources to help.
X (formerly Twitter): Smoking can cause cancer anywhere in the body, including the cervix. This #CervicalCancerAwarenessMonth, quit smoking to reduce your risk. Visit CDC.gov/quit for resources to help.
Image Copy: Fumar aumenta tu riesgo de tener cáncer, incluido el cáncer de cuello uterino.
CTA: Tú puedes dejar de fumar. Para obtener ayuda gratuita, llama al 1-855-DÉJELO-YA.
Post Copy
Facebook: Fumar puede causar cáncer en cualquier parte del cuerpo, incluido el cuello uterino. Este Mes de Concientización sobre el Cáncer de Cuello Uterino deja de fumar para reducir tu riesgo. Visita CDC.gov/dejar para encontrar recursos que te ayuden. #MesDeConcientizaciónSobreElCáncerDeCuelloUterino
X (formerly Twitter):Fumar puede causar cáncer en cualquier parte del cuerpo, incluido el cuello uterino. Este #MesDeConcientizaciónSobreElCáncerDeCuelloUterino deja de fumar para reducir tu riesgo. Visita CDC.gov/dejar para encontrar recursos que te ayuden.
