This Spanish-language script was written specifically for the Hispanic audience to promote the affordability and accessibility of health plans available through CuidadoDeSalud.gov. By focusing on real-life testimonials and emphasizing financial assistance, the script connects emotionally with viewers while delivering a clear call to action.
Key Highlights of the Script:
- Relatable Testimonials: Features real individuals like Daniela, Damián, and Erika, sharing how financial assistance has made health insurance affordable for their families and lifestyles.
- Culturally Relevant Messaging: Written entirely in Spanish, the script resonates with the Hispanic audience, addressing their unique priorities such as family, financial security, and peace of mind.
- Focus on Benefits: Highlights that all health plans cover essential services like doctor visits, prescriptions, and emergency care, with many costing $10 or less per month.
- Clear Deadlines and Actionable Steps: Encourages viewers to enroll before the December 15th deadline for coverage starting January 1st, with an alternative January 15th deadline for extended enrollment.
- Visual Integration: Includes scenes of users navigating the CuidadoDeSalud.gov website and completing the enrollment process, providing a straightforward and relatable narrative.
This script demonstrates the power of engaging, culturally resonant storytelling to drive enrollment and communicate the value of accessible healthcare effectively.
